尹熙成

2017-2021  博士  同济大学  管理科学与工程

2019-2020  访问学者 University of California, San Diego

2014-2017  硕士  南京邮电大学  管理科学与工程

2010-2014  学士  南京邮电大学  贝尔英才学院

2021至今，南京理工大学，网络空间安全学院（信息管理与信息系统专业），讲师

1. Poster presentation, China Summer Workshop on Information Management (CSWIM 2023)

2. Session Chair & Speaker, INFORMS Annual Meeting 2018, Phoenix, USA

3. Session Speaker, China Summer Workshop on Information Management (CSWIM 2018)

4. Session Speaker, The 10th Chinese Conference on Complex Networks (CCCN 2014)

5. 担任《The Journal of Supercomputing》、《Technology in Society》、《Online Information Review》、《Financial Innovation》、《International Journal of Modern Physics B》等期刊审稿人

6. 上海市场学会会员

   
   

• 研究兴趣：人机交互、大数据商务智能，众包创新，社会化媒体

• 研究方法：机器学习，文本分析，实证计量，AI Agent

国家自然科学基金青年项目《权衡双边利益的知识密集型众包任务推荐研究：基于多任务深度学习》,2023，主持

江苏省社科基金青年项目《面向开放式数据创新竞赛的虚拟团队队友推荐方法研究》，2023，主持

江苏高校哲学社会科学研究一般项目（2022SJYB0022），2022，主持

1. 《数据分析与可视化》（本科生）

2. 《信息系统分析与设计》（本科生）

3. 《认识实习》（本科生）

1. Yin, X., Li, J., Si, H., & Wu, P. (2024). Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps. Journal of Retailing and Consumer Services, 76, 103572.

2. Yin, X., Zhu, K., Wang, H., et al. (2022). Motivating participation in crowdsourcing contests: The role of instruction-writing strategy. Information & Management, 59(3), 103616.

3. Yin, X., Wang, H., Yin, P., Zhu, H., & Zhang, Z. (2020). A co-occurrence based approach of automatic keyword expansion using mass diffusion. Scientometrics, 124(3), 1885-1905.

4. Yin, X., Wang, H., Wang, W., & Zhu, K. (2020). Task recommendation in crowdsourcing systems: A bibliometric analysis. Technology in Society, 63, 101337.

5. Yin, X., Wang, H., Yin, P., & Zhu, H. (2019). Agent-based opinion formation modeling in social network: A perspective of social psychology. Physica A: Statistical Mechanics and its Applications, 532, 121786.

6. Yin, X., Li, Y., Gao, R., Li, J., & Wang, H. (2023). Understanding the Purchase Decisions of Silver Consumers in Short-Form Video Platforms from the Perspective of Existence, Relatedness, and Growth Needs. Behavioral Sciences, 13(12), 1011. 

7. Yin, X., & Zhang, Z. (2023). Multiplicative Consistent q-Rung Orthopair Fuzzy Preference Relations with Application to Critical Factor Analysis in Crowdsourcing Task Recommendation. Axioms, 12(12), 1122.

8. Zhao, K., Wang, H., & Yin, X. (2023). How women entrepreneurs influence reward-based crowdfunding performance: The mediating role of social and economic value orientation. International Entrepreneurship and Management Journal, 1-32.

9. Li, J., Zhang, K., Zhang, C., Li, L., & Yin, X. (2022). Compatible or Incompatible: The Interplay of Vertical Differentiation Competition and Third-Party Marketplace Openness. IEEE Transactions on Engineering Management.

10. Zhu, H., Yin, X.*, Ma, J., & Hu, W. (2016). Identifying the main paths of information diffusion in online social networks. Physica A: Statistical Mechanics and its Applications, 452, 320-328.

11. Shi, W., Xue, G., Yin, X., He, S., & Wang, H. (2022). DRMM: A novel data mining-based emotion transfer detecting method for emotion prediction of social media. Journal of Information Science, 01655515221100728.

12. Yuan, X., Wang, L., Yin, X., & Wang, H. (2021). How text sentiment moderates the impact of motivational cues on crowdfunding campaigns. Financial Innovation, 7(1), 1-26.

13. 尹熙成,朱恒民,魏静,马静.在线社交网络中具有传播价值的弱关系识别研究[J].情报杂志, 2016,35(03):125-130+147.

14. 尹熙成,朱恒民,马静,魏静.微博舆情话题传播的耦合网络模型——分析话题衍生性特征与用户阅读心理[J].情报理论与实践,2015,38(11):82-86.

15. 张莉曼,吴鹏,尹熙成,等.政民互动数据中公众诉求的故事化描述：集成、重构与叙事[J].情报理论与实践,2023,46(04):141-149.

• 南理工大学生科研训练项目：

 《众包创新平台团队形成机制及队友推荐算法研究》

 《短视频电商银发群体购买意愿研究》

 《众包创新平台人类-AI团队协作机制设计》

 《基于联邦学习的企业跨平台负面网络舆情监测机制设计》

 《面向AI队友服务的知识密集型众包任务自动分解研究》

 《在线众包竞赛团队中AI队友恐怖谷效应实证研究》